Thursday, December 22, 2011

POLAR LIGHTS: KEEPING THE AURORA LEGEND ALIVE

Model kits have nearly always been a niche market, but with the advent of high-tech entertainment such as computer games and toys, the industry found itself in lean times. Aurora figure kits, including our beloved monsters, slowed down to a halt, then disappeared -- including the well-recognized Aurora logo -- for good.

Attempts were few and far between in the ensuing years to keep the monster model kit hobby alive, but it wasn't until a company that went by the name of Polar Lights (an obvious take on the Aurora brand name) that things started really rolling along in Wolfman's Wagon again. To the delight of Monster Kids old and new alike, Polar Lights not only manufactured and marketed monster models, they re-issued some of the original Aurora monster kits!

This article, from the now-defunct MODELER'S RESOURCE (#27, April/May 1999) magazine, describes how it all happened.






1 comment:

BlacknickSculpture said...

I have many happy memories of growing up building those Aurora monster kits and of course reading FM magazine! Kids today don't know what their missing.

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