Wednesday, December 21, 2011

HORRA FROM AURORA: A BRIEF HISTORY

Tom Graham wrote a piece in AMAZING FIGURE MODELER #10 that perfectly encapsulates the exciting history of Aurora Plastics. The model kit industry was -- and still is -- extremely competitive. One less popular kit than a competitor's and a company might be hanging on their sprue for dear life.

Legend has it that the execs at Aurora laughed out loud when they heard the proposal for a line of figure kits showcasing the Universal monsters. Market testing made a laughing stock of them, however, and they decided to take the plunge. It was a gamble that paid off in spades. Before long, they were cranking out kits of Frankenstein's monster, The Wolf Man, The Mummy and others 24/7 just to keep up with the demand.




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