Monday, August 8, 2011

"RISE" GOES APE AT THE BOX OFFICE

I will reserve my review (but not my enthusiasm) for a little later after seeing this FREAKIN' AWESOME film this weekend. Suffice to say, it is a movie worthy of joining the franchise with pride. MONSTER MOVIE WORLD's highest recommendation!

Here is a news clipping from BOX OFFICE MOJO:

"Rise of the Planet of the Apes climbed to the top with an estimated $54 million on approximately 5,400 screens at 3,648 locations, which ranked as the fifth highest-grossing August opening ever (but ninth normalized for ticket-price inflation). Among comparable movies, the franchise reboot's launch was superior to District 9's $37.4 million and Terminator Salvation's $42.6 million and close to G.I. Joe: The Rise of Cobra's $54.7 million (on the same weekend in 2009). It even grossed more than I, Robot's $52.2 million (though sold fewer tickets) and was just a hair lower than X-Men: First Class's $55.1 million earlier this summer.

Though Rise was beneath Planet of the Apes (2001)'s $68.5 million ($96.5 million adjusted for ticket price inflation), that was to be expected considering it didn't cover the franchise's most iconic territory and was essentially a remake of one of the fractionally popular sequels, Conquest of the Planet of the Apes. Rise also had to overcome a ten-year franchise dormancy and the taint of audiences' mixed reaction to the Planet remake, but it was propelled by an on-point marketing campaign that packed plenty of ape thrills and recalled recent successes like I, Robot, District 9 and even Avatar. Distributor 20th Century Fox's exit polling indicated that 54 percent of Rise's audience was male and 56 percent was age 25 years and older."

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1 comment:

Anonymous said...

Yes, I agree, Rise of the Planet of the Apes was awesome! I loved how suspenseful it was, the acting was tops, and how on earth did they make those apes look so real? Incredible film, highly recommended!

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