Monday, August 8, 2011


I will reserve my review (but not my enthusiasm) for a little later after seeing this FREAKIN' AWESOME film this weekend. Suffice to say, it is a movie worthy of joining the franchise with pride. MONSTER MOVIE WORLD's highest recommendation!

Here is a news clipping from BOX OFFICE MOJO:

"Rise of the Planet of the Apes climbed to the top with an estimated $54 million on approximately 5,400 screens at 3,648 locations, which ranked as the fifth highest-grossing August opening ever (but ninth normalized for ticket-price inflation). Among comparable movies, the franchise reboot's launch was superior to District 9's $37.4 million and Terminator Salvation's $42.6 million and close to G.I. Joe: The Rise of Cobra's $54.7 million (on the same weekend in 2009). It even grossed more than I, Robot's $52.2 million (though sold fewer tickets) and was just a hair lower than X-Men: First Class's $55.1 million earlier this summer.

Though Rise was beneath Planet of the Apes (2001)'s $68.5 million ($96.5 million adjusted for ticket price inflation), that was to be expected considering it didn't cover the franchise's most iconic territory and was essentially a remake of one of the fractionally popular sequels, Conquest of the Planet of the Apes. Rise also had to overcome a ten-year franchise dormancy and the taint of audiences' mixed reaction to the Planet remake, but it was propelled by an on-point marketing campaign that packed plenty of ape thrills and recalled recent successes like I, Robot, District 9 and even Avatar. Distributor 20th Century Fox's exit polling indicated that 54 percent of Rise's audience was male and 56 percent was age 25 years and older."


1 comment:

Anonymous said...

Yes, I agree, Rise of the Planet of the Apes was awesome! I loved how suspenseful it was, the acting was tops, and how on earth did they make those apes look so real? Incredible film, highly recommended!


Related Posts Plugin for WordPress, Blogger...