Saturday, August 20, 2011

"APES" BOX OFFICE NO MONKEY BUSINESS


Last week was a good week for apes. This weekend will probably see less viewers, but overall, it looks like there's enough interest to spur on the next in the prequel series.

"RISE OF THE PLANET OF THE APES fended off an onslaught of four new nationwide releases to top the weekend box office again. The Help won the debut dust-up, blind-siding a tepid Final Destination 5, while 30 Minutes or Less and Glee The 3D Concert Movie floundered.

Descending 49 percent, Rise of the Planet of the Apes packed $27.8 million. Though steep, the sci-fi thriller's second weekend slide was less severe than Planet of the Apes (2001), I, Robot, G.I. Joe: The Rise of Cobra and X-Men: First Class, among comparable titles. With a $105.2 million haul in ten days, Rise is tracking ahead of fellow 20th Century Fox prequel/reboot X-Men: First Class ($98 million) and has out-grossed most of its key comps through the same point, aside from the last Planet remake's $123.7 million (or $174.2 million normalized for ticket-price inflation)." [SOURCE: Box Office Mojo]

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