The first run of the legendary FAMOUS MONSTERS OF FILMLAND ended decades ago but it's cult status has maintained a healthy sales record over the years. This is due in part to the seemingly endless supply of copies that were originally printed and made available from remainders and "warehouse finds" after its demise. However, there is one particular issue that stands out among the others as being unique and as a result has become quite rare.
The June 1960 issue of FM included a random "Lucky 7" sticker inside that, if the page was torn out and sent in the reader would receive a lifetime subscription. Accounts vary as to how many of these there were but 100 and 250 are usually cited. For years an intact copy has been considered the holy grail of FM issues and rightly so -- what kid wouldn't send it in for a lifetime sub?
There were also two variant covers to this number, both advertising Roland/Zacherley's WOR-TV show.
On 24 June 2024 a slabbed copy of FAMOUS MONSTERS OF FILMLAND #7 (June 1960) with a CBG rating of 2.0 (Good) was sold at Heritage Auctions for $8,400. I'm not a particularly huge fan of clam-shelled collectibles, especially for this when you'd have to break the seal to get a look at the sticker!
I believe it is also the first time since this issue was published that the actual page number (17) that the sticker was on is mentioned. Prior to this it was kept quiet for fear of counterfeiting.
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| FM #7, page 17 -- without the sticker, of course! |
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