Sunday, January 15, 2017

SELLING KING KONG


U.S. film companies employed many ways to promote their products abroad. Shown here is a "merchandising manual" for RKOs KING KONG that was sent to potential U.K. distributors containing instructions and guidelines to follow for a successful theater run.



BONUS: Here is an example of a merchandising manual tip put to use, a British program for KING KONG.



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