In this full page ad from the March 1943 issue of HOLLYWOOD, the beautiful Hungarian actress, Ilona Massey poses for a shot promoting Max Factor's line of makeup products. Factor was a major force behind the makeup and cosmetics industry during the 1930's and 1940's. Universal's head of makeup, Jack Pierce, worked closely with Max Factor over the years to develop special products that would be captured on film in a particular way. Miss Massey, of course, starred in FRANKENSTEIN MEETS THE WOLFMAN, and was, along with the monsters, the recipient of Pierce's makeup expertise.
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