Thursday, July 9, 2015
THE WOLF MAN EXPLOITED
A running feature in the earlier years of FILM BULLETIN, published from 1934-1963, was the "Exploitation Picture of the Issue". Selected for the 29 December 1941 issue was Universal's THE WOLF MAN.
Also reviewed in the same issue, it was described by the single-named reviewer, Leyendecker, as "made to order for thrill fans" and ranking "well up as a horror film, despite a fantastic story (!)". Lon Chaney, Jr. receives a nod for playing a "difficult roll" with a "strong, yet sympathetic performance".
The picture above is a full-page ad shown in the December 15th issue of FILM BULLETIN. Listen to that box office howl!