|A similar photo of Karloff by Jack Freulich unencumbered by the inset and poor reproduction.|
Tower's NEW MOVIE magazine was just one of the horde of Hollywood "gossip" magazines that flooded newsstands in the 1920's and 1930's. The titles thinned out over the years, but were still easily found into the 1970's, until they evolved into "entertainment" magazines such as PEOPLE and ENTERTAINMENT WEEKLY.
The January 1933 issue of NEW MOVIE included a one-page promo of Karloff in Universal's THE MUMMY, which had just seen release the previous month. The photos are attributed to "Freulich", most likely Jack Freulich, one of the gifted still photographers that Universal employed over the years.