Pin-ups and posters of the stars were a huge pop culture market in the 60's and 70's. For a time, Bolivian-American Jo Raquel Tejada, a.k.a. Raquel Welch, lead the pack with her sultry latin looks and curves to go along with it. Playboy dubbed her "The Most Desirable Woman of the 1970's". Monster fans remember her most as the prehistoric cave girl, Loana, in Hammer's One Million Years, B.C. She also made news publicly calling out Jim Brown for his more than expected closed-mouth kissing on the set of 100 Rifles. Her most controversial role was as a transsexual in the eponymous Myra Breckenridge.
With a current bid at nearly $900 at Heritage Auctions is a rare window card that was used to promote her role in Fantastic Voyage. It sure got this 12-year old to the theater, I tell ya!
Here is the description from the auction:
Fantastic Voyage (20th Century Fox, 1966). Window Card (14" X 22") Advance.
After her appearance in A Swinging Summer (1965), 20th Century Fox signed Raquel Welch to a contract. The studio poured money into her promotion via the "pin-up" route. By 1966, she was cast in Fantastic Voyage, and Fox rushed this advance window card into production. Although Welch's sexy pose has nothing to do with the film, it created quite a buzz immediately upon its release. Few theatres in 1966 displayed the racy poster in the lobby, so most of them simply went unused or were thrown out. Finding one of these posters, especially in excellent condition such as this one, is a great opportunity. Only very faint rippling can be detected. Rolled, Very Fine+. Estimate: $1,000 - $2,000.