Sunday, March 15, 2020

ATTACK OF THE 70'S SPACE ERASERS!


Found in stores and McDonald's Happy Meals, Diener Industries capitalized on the STAR WARS craze by introducing a line of mini-martians and spaceships that doubled as pencil erasers. They were non-toxic, soft and safe! Here's the nostalgic story. . .


Space: 1979 – Remembering Diener’s Space Raiders and Space Creatures
By John Kenneth Muir | July 21, 2016 | via Flashbak

In the late 1970s, Diener Industries created two memorable lines of characters (and spaceships) that also doubled as…erasers.

The first was a line called “Space Raiders,” which premiered in 1979 and was a kind of (delightful) Star Wars (1977) knock-off.  The Space Raiders could be found in stores, but also — delightfully — were sold in McDonalds Happy Meals.

The Space Raiders were actually four unique robotic individuals.

First there was Zama, who looked like an offspring of R2-D2 and the Lost in Space (1965-1968) robot.

Then there was Dard, who seemed part-Darth Vader, part-Shogun Warrior.

The other two robots were Horta (think Star Trek’s “The Devil in the Dark”) and Brak (think: This Island Earth [1951], replete with giant forehead).

The Space Raiders were also sold with spaceships erasers, including a flying saucer (the Lyra 4), a rocket ship (the Altair 2), and two other vessels, the Ceti 3, and the Kyrgo 5.


I vividly recall, in the summer of 1979 – while on a cross-country trip – absolutely begging my parents to take me and my sister to McDonalds’ so we could collect more of these Space Raiders, who came in a variety of colors (pink, brown, blue, green and yellow, if memory serves).

I definitely recall having a Green Zama, a brown Dard, a pink Horta and a green Lyra 4.

In 1980, Diener went a (slightly) different way and marketed “Space Creatures.” These small erasers were marketed as “Space Aliens” in McDonalds’ Happy Meals, and looked quite familiar if one happened to be a fan of classic science fiction movies.

One space alien resembled the Ray Harryhausen-created Ymir from 20 Million Miles to Earth (1957), while another looked like the bug-eye alien from Invasion of the Saucer Men (1957).


Other monsters in the series included a dead ringer for the invader in I Married a Monster from Outer Space (1958), while the alien in The Outer Limits (1962-1963) episode “Keeper of the Purple Twilight” seemed to be the design basis for another eraser monster.

I never collected the Space Creatures, alas, but to this day, Zama, Brak, Dard and Horta — the Space Raiders — are displayed in a place of honor in my home office, along with their spaceships.



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