Thursday, November 2, 2023

BRIDES OF DRACULA BALLYHOO


A 1960 Hammer Film distributed in the U.S. by Universal International was a yet another entry in the Bray Studios' long-in-the-tooth string of vampire movies. Despite the sometimes-interesting story-line and the striking use of saturated technicolor hues that Hammer was so well noted for, it still wrings out as a rather tepid film.

What it did have going for it was a lot of promotion, which was still a hallmark for Universal at the time. This article from MOTION PICTURE EXHIBITOR (June 15, 1960) details a theater-owner and a film advertiser's suggestions on how to "ballyhoo" the feature with theater gimmicks.



2 comments:

  1. Brides of Dracula was maybe the first classic horror film I remember seeing. It and Reptilicus played in a Halloween all-night marathon way back in the days when TV shut down for the night as a rule. Scared me spitless as a little kid and it still has some heft.

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  2. It's generally panned as a Hammer Film, but it had a certain atmosphere that was pretty creepy at times. And as for Reptilicus -- words cannot describe!

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