Published on the same day that the film was released (November 21, 1931), the MOTION PICTURE HERALD featured a two-page spread announcing Universal's FRANKENSTEIN. Unleashed upon an unsuspecting audience, it immediately broke box office records and once again buoyed Junior Laemmle's movie studio with unanticipated stacks of cash. Hidden from reporters, including anyone but the cast and crew during production, Jack Pierce's masterpiece is revealed here in all of its intended shock and awe.
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